Social Class and Demographics

Definitions:

 

Demographics: measurable characteristics of media consumers such as: age, gender, race, education & income level.

 

Social class: A status hierarchy in which individuals and groups are classified on the basis of esteem and prestige acquired mainly through economic success and accumulation of wealth. Social class may also refer to any particular level in such a hierarchy.

For my magazine which im creating I have thought hard about which social class I intend to aim my magazine at.As my magazine features the genre of POP, and I intend it to be a weekly magazine, I wanted it to be fairly cheap yet reasonable.I've decided to aim my magazine at bands: C1,C2,D & E in the social class table. Ive chosen these bands as I feel these people categorized in these areas will be more likely to buy my magazine.
As my magazine is going to feature POP artists I also think it will appeal to the younger generation who may be dependant on their parents,so making sure my magazine is aimed at band E is also crucial.
Magazines such as Vogue; cosmopolitan etc are monthly magazines which charge £4+,meaning there aiming there magazine at the people at the top of the social class table (The customers with more disposable income) therefore these customers can afford these prices. Whereas normal working class people, who I want to aim my magazine at,may not be able to.

To adhere to the customers needs im going to make sure my magazine is full of exciting gossip/entertainment/images and much more stuff, for a low price.
As I mentioned I intend my magazine to be weekly so have come up with the final price im going to issue my magazine out at,and that is 99p.
I've decided to sell my magazine at just less than £1,i think at this price I will be able to feature good worthy stories, with interesting content/images while it still being cheap. If I charged over a £1+ I feel it would then get into a territory where customers are hesitant to buy my magazine, but for this price I think its very reasonable and can be afforded by the customers within these specific social class bands.

As im selling my magazine for a cheap prize, I intend to get a lot of sales. In doing so this allows me to be able to add in free prizes/competition opportunity's.Fitting in with the genre of my magazine I want all the prizes/competitions to be POP related. So I was thinking of including: Free posters; POP crosswords; Free bracelets;opportunity's to win concert tickets;Opportunity's to win free signed T-shirts etc.

The social class table will help me when deciding on what feature stories to include. This is because people high up in the social class table would more than likely to want to read about gossip, or silly stories with little intelligence to it.they'd rather read something abit more up market, with good content. Whereas people lower down in the social class table wouldn't be interesting in reading featured stories that contained higher educational information or information that's not interesting to them. So as you cans see, the social class tables give you an indication of what stories your audience would be more likely interested in.As im aiming my magazine at people lower down in the social class table, im going to stick with gossip stories/fun articles with various complimentary images. I want my magazine to be understandable and interesting by all, so aim to please all ages.